Analytics
Updated 2026-05-06
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Podtrac Review 2026

Industry-leading podcast measurement and analytics platform trusted since 2005. The Podtrac Measurement & Growth platform provides IAB-certified download metrics, audience demographics, and industry rankings. Publisher plans include Getting Started (free), Grow Your Show, Grow Your Show Plus (multi–Smart Link and cross-promo tracking), and Enterprise for large networks.

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Pricing

Free tier: Getting Started: basic measurement and 30-day metrics

Getting Started

$0

  • Basic measurement
  • 30-day key metrics
  • Show overview report
  • Platform breakdown

Grow Your Show

$20/mo

  • All Getting Started features
  • Extended data history
  • Demographic insights
  • Ad attribution tools
  • Priority support

Pros

  • IAB-certified measurement
  • Industry-standard rankings
  • Free Getting Started tier
  • Trusted since 2005
  • Demographic survey tools

Cons

  • Limited report customization
  • No real-time data
  • Interface feels dated

Best For

  • Podcasters seeking IAB certification
  • Those wanting industry rankings
  • Publishers needing ad attribution
  • Free basic measurement needs

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