Analytics
OP3vsPodtrac
Compare OP3 and Podtrac side by side. See pricing, features, and which is right for your podcast.
Pricing Comparison
| Tier | OP3 | Podtrac |
|---|---|---|
| Free Tier | Full analytics with public stats page | Getting Started: free basic Podtrac measurement, for hobbyists and new shows |
| Starting Price | Free | Free |
| Pricing Model | free | freemium |
Feature Comparison
| Feature | OP3 | Podtrac |
|---|---|---|
| Downloads | ||
| Listeners | ||
| Demographics | ||
| Attribution | ||
| Prefix Integration | ||
| API Access | ||
| Real Time | ||
| Custom Reports |
OP3 Pros & Cons
Pros
- Completely free forever
- No signup or login required
- Open-source and transparent
Cons
- No demographic data
- No ad attribution
- Stats pages are public by default
Podtrac Pros & Cons
Pros
- Basic measurement is free and has been for over 15 years
- Certified compliant with IAB Podcast Measurement Technical Guidelines 2.0
- Source of the industry-standard publisher and podcast rankings
Cons
- Paid plan prices are not published; you register to find out
- Limited report customization
- No real-time data
The Verdict
OP3 is best for:
- →Privacy-conscious podcasters
- →Open-source advocates
- →Those wanting simple, free analytics
Podtrac is best for:
- →Podcasters seeking IAB certification
- →Those wanting industry rankings
- →Publishers needing ad attribution
Frequently asked questions
- Do OP3 and Podtrac have free versions?
- Both are free outright — neither OP3 nor Podtrac has a paid plan.
- What is the main difference between OP3 and Podtrac?
- OP3 covers API Access and Real Time, which Podtrac does not. Going the other way, Podtrac covers Demographics and Attribution.