Podcast Press Kit Template: Everything Media Outlets Need
TL;DR: A podcast press kit should include your show description, host bios, high-resolution artwork, episode highlights, audience stats, and contact information. Keep it under two pages and make everything downloadable in one click.
Table of Contents
What is a Podcast Press Kit
A podcast press kit is your show's professional introduction to journalists, potential sponsors, and podcast networks. It contains everything someone needs to write about your show or decide whether to feature you.
Here's the thing: Most podcasters skip creating a press kit until someone asks for one. Then they scramble to pull together assets, resulting in inconsistent branding and missed opportunities. Having a polished press kit ready demonstrates professionalism and makes you easier to feature.
Press kits serve multiple purposes:
- Media coverage: Journalists need quick facts and downloadable assets
- Sponsorship pitches: Brands want audience data and professional materials
- Guest booking: Shows want to know your credibility before inviting you on
- Award submissions: Most awards require standardized show information
Essential Components
Show Overview
Start with a concise description of your podcast that answers three questions: What is it? Who is it for? Why does it matter?
- One-liner: A single sentence that captures your show's essence
- Short description: 50-100 words for quick reference
- Long description: 200-300 words with more context and positioning
Host Information
Include bios for each host that establish credibility:
- Professional bio: 100-150 words covering relevant expertise
- Personal angle: What makes them uniquely qualified to host this show
- Social links: Where journalists can learn more or tag them
Visual Assets
Provide multiple formats and sizes of your artwork. If you create video clips from your podcast, include sample clips in your kit:
- Cover art: 3000x3000 pixels (Apple Podcasts standard)
- Horizontal banner: 1920x1080 for blog features
- Headshots: Professional photos of hosts (minimum 800x800)
- Logo variations: Transparent PNG and dark/light versions
Audience Data
Share metrics that matter to media and sponsors:
- Download numbers: Monthly or per-episode averages
- Listener demographics: Age, location, interests
- Platform distribution: Where your audience listens
- Social following: Combined reach across platforms
Episode Highlights
Feature your best content to showcase quality. Identifying your top-performing episodes helps you choose which to feature:
- Top 5 episodes: By downloads or listener feedback
- Notable guests: If you've interviewed recognized names
- Awards or features: Any external recognition
Contact Information
Make it easy to reach you:
- Media contact: Email for press inquiries
- Booking contact: If different from media
- Response time: Set expectations (e.g., "We respond within 48 hours")
Press Kit Template
Here's a ready-to-use structure for your press kit:
Page One: The Overview
[YOUR PODCAST NAME]
[Tagline]
ABOUT THE SHOW
[50-word description]
THE HOSTS
[Host 1 Name] - [Title/Role]
[2-sentence bio]
[Host 2 Name] - [Title/Role]
[2-sentence bio]
BY THE NUMBERS
• [X] monthly downloads
• [X] episodes published
• [X] total listeners
• Available on [platforms]
Page Two: Assets and Contact
FEATURED EPISODES
1. "[Episode Title]" - [Why it's notable]
2. "[Episode Title]" - [Why it's notable]
3. "[Episode Title]" - [Why it's notable]
PRESS COVERAGE
• [Publication] - "[Headline]"
• [Publication] - "[Headline]"
DOWNLOAD ASSETS
[Link to Google Drive/Dropbox folder with all materials]
CONTACT
Media inquiries: [email]
Website: [URL]
Social: @[handle]
Design and Formatting Tips
Keep It Scannable
Journalists receive hundreds of pitches. Your press kit needs to communicate value in seconds.
- Use bullet points over paragraphs
- Bold key information like numbers and names
- Include white space so nothing feels cluttered
- Limit to two pages for the main document
Make Assets Accessible
Don't make people hunt for what they need:
- Single download link: One folder with everything organized
- Clear file naming: "YourPodcast-CoverArt-3000x3000.png"
- Multiple formats: JPG for photos, PNG for logos, PDF for documents
- No login required: Public links that work immediately
Update Regularly
A press kit with outdated stats hurts more than no press kit at all:
- Quarterly updates: Refresh download numbers and audience data
- Annual refresh: Update bios, add new episode highlights
- After milestones: New awards, major guest, significant growth
Match Your Brand
Your press kit should feel like an extension of your show:
- Consistent colors: Use your podcast's color palette
- Same fonts: Match your cover art typography
- Voice consistency: Write in the same tone as your show
FAQ
How long should a podcast press kit be?
Keep your press kit to two pages maximum. Journalists and media contacts are busy and need information quickly. A concise, well-organized document with links to additional resources works better than a lengthy packet that buries the essential details beneath unnecessary content.
Should I include download numbers if they're small?
Yes, include your actual numbers with context. Frame smaller numbers positively by highlighting engagement rates, niche audience value, or growth trends. Sponsors and media outlets often prefer engaged niche audiences over large but passive ones, so focus on the quality of your listeners.
Where should I host my press kit?
Create a dedicated page on your podcast website like yourpodcast.com/press. This looks professional and lets you track who visits. Also keep a downloadable PDF version in a cloud folder with your visual assets, so people can grab everything they need in one click.